Salesforce Acquires Fin for $3.6 Billion to Replace Human Support Staff With AI Agents
Salesforce is acquiring Fin, the AI customer service company formerly known as Intercom, for $3.6 billion. The deal signals that large enterprise software companies are betting their futures on AI agents replacing human support staff. Fin's pivot from messaging platform to agent vendor now anchors Salesforce's Service Cloud roadmap at a premium price.