Your Privacy Choices

We buy ads on Facebook and Instagram. Meta, the company behind both, gives advertisers a small piece of code called a pixel, and we run it on this site. It tells Meta that you visited. When you sign up for the brief, we also tell Meta that a signup happened, so we can see which ads are worth paying for and so Meta can find more readers like you.

Your email address is turned into a scrambled code, called a hash, before it is sent. It is never sent in a form anyone can read. Meta uses what we send for its own purposes as well as ours. Some privacy laws treat that as a sale or a sharing of personal information. We do not take money for it.

Google Analytics and Microsoft Clarity tell us how readers move through the site: which stories get read to the end, where people give up, which layouts confuse them. It is about the pages rather than about you, but it does involve cookies and an anonymous id for your browser.

• Meta's pixel stops loading on this site.
• We stop telling Meta anything when you sign up.
• The two cookies Meta's pixel left in this browser are deleted.
• The click id we kept from the ad you arrived on is deleted, and we stop storing new ones.

What it cannot do, said plainly rather than left for you to find out: it does not reach back and remove what Meta already holds, and it does not remove the cookies Google Analytics and Microsoft Clarity wrote for themselves. Your browser settings can clear those. It also does not unsubscribe you from the brief. The link at the bottom of every email does that.

We remember it in a cookie named iw_consent on the browser you are using right now. That is the only place it lives, so if you switch browser or device, or clear your cookies, set it again here.

Some browsers and extensions send a Global Privacy Control signal. We read it, and for a reader who has not set an answer here we treat it as a refusal of the advertising click id we would otherwise store. Setting an answer on this page is what switches advertising measurement off completely, and it wins over the signal, in both directions.

Our privacy policy covers everything else: what we collect, how long we keep it, who we share it with, and how to ask for a copy of it or to have it deleted.