Picture a tool that saves each of ten people four hours a week. Together that is 40 hours, a full-time job. But it arrives as 48 minutes a day per person, and those minutes go into email and meetings. Payroll does not change, overtime does not change, and finance sees only a new software licence. That is why fewer than one in five finance chiefs get significant value from AI bought to save time.
Ikea decided where the hours would go. Its chatbot, Billie, came to handle 47% of customer queries, saving about €13 million, and between 2021 and 2023 Ikea retrained 8,500 call-centre staff as remote interior design advisers. The remote sales centres where they work brought in €1.25 billion last year. Next to that figure, the saving looks small.
A single team can make the same choice. Many suppliers give 2% off for payment within ten days, and an accounts payable team with slow approvals misses most of those discounts. If the hours that AI frees go into approving invoices sooner, a company that buys €5 million a year on those terms keeps €100,000 a year, on a line that finance already reads. Choose that line before the tool goes live; once it is running, the hours will already have gone into email.