Enterprise software vendors are adding AI features to their products and charging 20 to 37 percent more when contracts renew, whether or not customers ever use those features. The spend-management firm Tropic calls it the AI tax.
The underlying cost of AI keeps falling. Baytech Consulting estimates that the infrastructure costs vendors themselves pay dropped 40 to 70 percent over the past two years. The vendors are keeping the savings and charging more on top.
The increase rarely arrives on a line marked AI. It comes through a forced move to a new product tier, a switch to pricing by credits consumed, or a bundle that folds AI into the base plan with no option to decline. Gartner expects business software spending to grow 15.2 percent in 2026, and says companies are setting aside about 9 percent of their entire technology budget just to absorb price increases on software they already run.
Microsoft's July 2026 changes show the shape of it. Business Standard rose from $12.50 to $14 per user a month and the E3 plan from $36 to $39, with AI tools such as Copilot Chat folded in, separate from the $30 per user the full Copilot still costs. Adobe's Pro tier went to $70 from $60, and Atlassian raised some cloud plans by up to 10 percent.