Corporate AI spending has also doubled in less than a year, to 3.3% of revenue. For a company with $200 million in sales, that is about $6.6 million a year. About $5.3 million of it is in budgets run by marketing, finance, operations and sales.
Most of it arrives in pieces small enough to approve without a business case. The CRM renewal comes with an AI add-on, and the marketing team pays for an image tool by card. Nobody adds the pieces up, and nobody checks them against a result.
The money is in the right hands, though. Companies that get value from AI put 70% of the effort into people, organization and processes, and only 30% into technology, data and algorithms. Only the head of accounts payable can change how an invoice gets approved. So the return on an AI tool in that team depends on a decision made in that team. The spending moved out of IT, and the responsibility for its return moved with it.
For example, a finance director could ask every budget owner for one line per AI tool: what it costs a year, which piece of work it changed, and which number moved, such as days to close the month or invoices handled per clerk. Expect about a third of the lines to have nothing in the last column. Those tools are the first conversation at renewal, and the lines with real answers are the case for spending more.