During a Zoom, Teams or Google Meet call, Otter's Live Assist shows small private prompts inside the meeting window, drawn from the company's playbooks and from earlier conversations. Enterprise customers have had it since July, and it reaches every paid plan in the coming weeks. Otter can also write a brief before the call and draft the follow-up for a person to approve.
Live coaching has been measured at scale before. When customer support teams got an AI assistant that suggested replies during chats, the newest agents resolved about a third more issues per hour, and the most experienced barely improved. The suggestions spread what the best people already do, so they teach a beginner and tell an expert what she already knows.
For example, a freight forwarder's new account manager has a renewal call with a customer who is unhappy about late containers. Her brief lists the customer's two complaints and how a colleague settled a similar dispute. When the customer mentions a cheaper rival, a prompt shows the approved reply and how far the price may move. She still decides what to offer.
That changes who should try the tool first. Most companies give new software to their strongest people, who would report, correctly, that it told them little. A trial with the newest hires shows what it is worth, and in a team where people leave often, the newest hires handle a large share of the calls.